Successful participation in trade fairs made in Germany / Edited by: Peter Neven
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| رقم التسجيلة | 22429 |
| نوع المادة | book |
| رقم الطلب | 381.1 S942 |
| العنوان | Successful participation in trade fairs made in Germany / Edited by: Peter Neven |
| بيانات النشر | Koln, [GERMANY]: Association of the German Trade Fair Industry, 1988. |
| الوصف المادي | 124 p |
| الملاحظات الببليوجرافية |
Includes Index |
| المحتويات / النص |
1 Germany, trade fair country -- 2 Trade fairs as part of the marketing mix -- 3 Aims of participation in trade fairs -- 4 Selection and decision criteria -- 5 Budget -- 6 Organizational procedures -- 7 Trade fair stand -- 8 Manning the stand -- 9 Advertising and public relations -- 10 Follow- up -- 11 Short information -- Index AUMA publications
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| المواضيع | Trade |
| الواصفات | TRADETRADE FAIRSEXHIBITIONSGERMANY |
| الأسماء المرتبطة | Neven, Peter |
| LDR | 00110cam a22001933a 4500 |
| 082 | |a 381.1 S942 |
| 245 | |a Successful participation in trade fairs made in Germany / |c Edited by: Peter Neven |
| 260 | |a Koln |b Association of the German Trade Fair Industry, |c 1988 |
| 300 | |a 124 p. |
| 504 | |a Includes Index |
| 505 |
|a 1 Germany, trade fair country -- 2 Trade fairs as part of the marketing mix -- 3 Aims of participation in trade fairs -- 4 Selection and decision criteria -- 5 Budget -- 6 Organizational procedures -- 7 Trade fair stand -- 8 Manning the stand -- 9 Advertising and public relations -- 10 Follow- up -- 11 Short information -- Index AUMA publications
|
| 600 | |a Trade |
| 650 | |a EXHIBITIONS |
| 650 | |a GERMANY |
| 650 | |a TRADE |
| 650 | |a TRADE FAIRS |
| 700 | |a Neven, Peter |e edt |
| 910 | |a libsys:recno,22429 |
| العنوان | الوصف | النص |
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