Successful participation in trade fairs made in Germany - Neven, Peter (Koln Association of the German Trade Fair Industry, 1988)
1 Germany, trade fair country -- 2 Trade fairs as part of the marketing mix -- 3 Aims of participation in trade fairs -- 4 Selection and decision criteria -- 5 Budget -- 6 Organizational procedures -- 7 Trade fair stand -- 8 Manning the stand -- 9 Advertising and public relations -- 10 Follow- up -- 11 Short information -- Index AUMA publications
Includes Index
Keywords: Trade; TRADE; TRADE FAIRS; EXHIBITIONS; GERMANY