international marketing and the trading system / [written by Michel Kostecki]
| رقم التسجيلة | 22129 |
| نوع المادة | book |
| ردمك | 92-9137-157-2 |
| رقم الطلب | 382.091724 K86i |
| المؤلف | Kostecki, Michel |
| العنوان | international marketing and the trading system / [written by Michel Kostecki] |
| بيانات النشر | Geneva, [SWITZERLAND]: International Trade Centre, 2001. |
| الوصف المادي | xvi, 219 p |
| ملاحظات |
On top of t.p. International Trade Centre Business and the multilateral trading system, UNCTAD, WTO |
| الملاحظات الببليوجرافية |
Bibliography p.:209-215 Includes index
|
| المحتويات / النص |
Introduction -- Chapter 1 The manager in the trading system -- Chapter 2 The business firm and barriers to exporting -- Chapter 3 Marketing management within the international trading system -- Chapter 4 Managing regulatory issues in exporting -- Chapter 5 Business strategy and regulatory change -- Chapter 6 Case studies -- Bibliography -- Index
|
| المستخلص |
Study dealing with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies, in the light of WTO Agreement and the multilateral trading system - identifies and analyses regulatory problems in export markets; includes case studies illustrating in detail how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it. |
| المواضيع | International Trade |
| الواصفات | INTERNATIONAL TRADEFOREIGN TRADETRADE REGULATIONEXPORTSPROMOTIONDEVELOPING COUNTRIES |
| LDR | 00164cam a22002653a 4500 |
| 020 | |a 92-9137-157-2 |
| 082 | |a 382.091724 K86i |
| 100 | |a Kostecki, Michel |
| 245 | |a international marketing and the trading system / |c [written by Michel Kostecki] |
| 260 | |a Geneva |b International Trade Centre, |c 2001 |
| 300 | |a xvi, 219 p. |
| 500 | |a On top of t.p. International Trade Centre Business and the multilateral trading system, UNCTAD, WTO |
| 504 |
|a Bibliography p.:209-215 Includes index
|
| 505 |
|a Introduction -- Chapter 1 The manager in the trading system -- Chapter 2 The business firm and barriers to exporting -- Chapter 3 Marketing management within the international trading system -- Chapter 4 Managing regulatory issues in exporting -- Chapter 5 Business strategy and regulatory change -- Chapter 6 Case studies -- Bibliography -- Index
|
| 520 | |a Study dealing with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies, in the light of WTO Agreement and the multilateral trading system - identifies and analyses regulatory problems in export markets; includes case studies illustrating in detail how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it. |
| 600 | |a International Trade |
| 650 | |a EXPORTS |
| 650 | |a PROMOTION |
| 650 | |a DEVELOPING COUNTRIES |
| 650 | |a INTERNATIONAL TRADE |
| 650 | |a FOREIGN TRADE |
| 650 | |a TRADE REGULATION |
| 910 | |a libsys:recno,22129 |r ITC/P61.E/TSS/FASS/00-XI |
| العنوان | الوصف | النص |
|---|