international marketing and the trading system / [written by Michel Kostecki]
رقم التسجيلة | 22129 |
نوع المادة | book |
ردمك | 92-9137-157-2 |
رقم الطلب | 382.091724 K86i |
المؤلف | Kostecki, Michel |
العنوان | international marketing and the trading system / [written by Michel Kostecki] |
بيانات النشر | Geneva, [SWITZERLAND]: International Trade Centre, 2001. |
الوصف المادي | xvi, 219 p |
ملاحظات |
On top of t.p. International Trade Centre Business and the multilateral trading system, UNCTAD, WTO |
الملاحظات الببليوجرافية |
Bibliography p.:209-215 Includes index
|
المحتويات / النص |
Introduction -- Chapter 1 The manager in the trading system -- Chapter 2 The business firm and barriers to exporting -- Chapter 3 Marketing management within the international trading system -- Chapter 4 Managing regulatory issues in exporting -- Chapter 5 Business strategy and regulatory change -- Chapter 6 Case studies -- Bibliography -- Index
|
المستخلص |
Study dealing with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies, in the light of WTO Agreement and the multilateral trading system - identifies and analyses regulatory problems in export markets; includes case studies illustrating in detail how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it. |
المواضيع | International Trade |
الواصفات | INTERNATIONAL TRADEFOREIGN TRADETRADE REGULATIONEXPORTSPROMOTIONDEVELOPING COUNTRIES |
LDR | 00164cam a22002653a 4500 |
020 | |a 92-9137-157-2 |
082 | |a 382.091724 K86i |
100 | |a Kostecki, Michel |
245 | |a international marketing and the trading system / |c [written by Michel Kostecki] |
260 | |a Geneva |b International Trade Centre, |c 2001 |
300 | |a xvi, 219 p. |
500 | |a On top of t.p. International Trade Centre Business and the multilateral trading system, UNCTAD, WTO |
504 |
|a Bibliography p.:209-215 Includes index
|
505 |
|a Introduction -- Chapter 1 The manager in the trading system -- Chapter 2 The business firm and barriers to exporting -- Chapter 3 Marketing management within the international trading system -- Chapter 4 Managing regulatory issues in exporting -- Chapter 5 Business strategy and regulatory change -- Chapter 6 Case studies -- Bibliography -- Index
|
520 | |a Study dealing with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies, in the light of WTO Agreement and the multilateral trading system - identifies and analyses regulatory problems in export markets; includes case studies illustrating in detail how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it. |
600 | |a International Trade |
650 | |a EXPORTS |
650 | |a PROMOTION |
650 | |a DEVELOPING COUNTRIES |
650 | |a INTERNATIONAL TRADE |
650 | |a FOREIGN TRADE |
650 | |a TRADE REGULATION |
910 | |a libsys:recno,22129 |r ITC/P61.E/TSS/FASS/00-XI |
العنوان | الوصف | النص |
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