international marketing and the trading system / [written by Michel Kostecki]
التفاصيل :
| رقم التسجيلة | 22129 |
| نوع المادة | book |
| ردمك | 92-9137-157-2 |
| رقم الطلب | 382.091724 K86i |
| المؤلف | Kostecki, Michel |
| العنوان | international marketing and the trading system / [written by Michel Kostecki] |
| بيانات النشر | Geneva, [SWITZERLAND]: International Trade Centre, 2001. |
| الوصف المادي | xvi, 219 p |
| ملاحظات | On top of t.p. International Trade Centre Business and the multilateral trading system, UNCTAD, WTO |
| الملاحظات الببليوجرافية |
Bibliography p.:209-215 Includes index
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| المحتويات / النص |
Introduction -- Chapter 1 The manager in the trading system -- Chapter 2 The business firm and barriers to exporting -- Chapter 3 Marketing management within the international trading system -- Chapter 4 Managing regulatory issues in exporting -- Chapter 5 Business strategy and regulatory change -- Chapter 6 Case studies -- Bibliography -- Index
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| المستخلص | Study dealing with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies, in the light of WTO Agreement and the multilateral trading system - identifies and analyses regulatory problems in export markets; includes case studies illustrating in detail how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it. |
| المواضيع | International Trade |
| الواصفات | INTERNATIONAL TRADEFOREIGN TRADETRADE REGULATIONEXPORTSPROMOTIONDEVELOPING COUNTRIES |
النسخ :
| الباركود | رمز الوحدة | النسخة | نوع النسخة | |
|---|---|---|---|---|
| 0221290001 | 382.091724 K86i | 1 | سليمة |
المرفقات :
| العنوان | الوصف |
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