Redefining trade promotion : the need for a strategic response
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| رقم التسجيلة | 22315 |
| نوع المادة | book |
| ردمك | 92-9137-132-7 |
| رقم الطلب | 382 R317 |
| العنوان | Redefining trade promotion : the need for a strategic response |
| بيانات النشر | Geneva, [SWITZERLAND]: International Trade Centre, 2000. |
| الوصف المادي | ix, 90 p |
| ملاحظات |
At head of title : International Trade Centre, Executive Forum |
| المحتويات / النص |
Foreword -- Acknowledgments -- Notes -- Introduction -- Chapter 1 : a call to redefine trade promotion -- Strategic challenge 1: balancing needs -- Strategic challenge 2: Need vs. demand -- Strategic challenge 3: Total competitiveness response capacity -- Strategic challenge 4: Who is the client? -- Strategic challenge 5: Coming onshore to promote new capacities -- Strategic challenge 6: Generating synergies -- Strategic challenge 7: Lowering the cost of doing business -- Strategic challenge 8: shortcutting the internationalization process -- Strategic challenge 9: Reorienting trade promotion to develop long-term relationships -- Strategic challenge 10: Promoting foreign direct investments -- Chapter 2 : initiating the process -- The strategic response -- Building capacity for better understanding of the market -- Moving up the value chain -- Improving the national competitiveness environment -- Chapter 3 : strategic linkages -- Planning and consensus-building linkages -- Implementation and efficiency-building linkages -- Performance monitoring and assessment linkages -- Mandating linkages -- Promoting informal national networks -- Promoting private-sector linkages -- Developing functional linkages -- Chapter 4 : rethinking evaluation -- Evaluating programmes -- Evaluating providers -- Evaluating strategies at the macroeconomic level -- An enterprise-focused approach to evolution -- A strategic approach to evaluation -- Chapter 5 : drivers of competitiveness -- Competitiveness driver 1: priority of rapid response -- Competitiveness driver 2: Globalization of the supply chain -- Competitiveness driver 3: increasing importance of the product's service envelope -- A final word: the public sector's influence over business competitiveness --
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| المستخلص |
Summary of discussions held at the Executive Forum on National Export Strategies, organized by International Trade Center, Annecy, France, 26-29 September 1999 - Assesses what a national export strategy should encompass with the regard to dynamics of current international market environment; looks at process of strategy development and management, reviewing basic questions of leadership and ownership; examines types of institutional linkages and functional relationship required for effective formulation and implementation of broad-based strategies; reviews techniques and issues related to utility and impact assessment of national export strategies; explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies. |
| المواضيع | International Trade |
| الواصفات | FOREIGN TRADEINTERNATIONAL TRADETRADE PROMOTIONEXPORT PROMOTIONEVALUATIONSTRATEGIC PLANNING |
| الأسماء المرتبطة | International Trade CentreExecutive Forum on National Export Startegies |
| LDR | 00155cam a22002653a 4500 |
| 020 | |a 92-9137-132-7 |
| 082 | |a 382 R317 |
| 245 | |a Redefining trade promotion : the need for a strategic response |
| 260 | |a Geneva |b International Trade Centre, |c 2000 |
| 300 | |a ix, 90 p. |
| 500 | |a At head of title : International Trade Centre, Executive Forum |
| 505 |
|a Foreword -- Acknowledgments -- Notes -- Introduction -- Chapter 1 : a call to redefine trade promotion -- Strategic challenge 1: balancing needs -- Strategic challenge 2: Need vs. demand -- Strategic challenge 3: Total competitiveness response capacity -- Strategic challenge 4: Who is the client? -- Strategic challenge 5: Coming onshore to promote new capacities -- Strategic challenge 6: Generating synergies -- Strategic challenge 7: Lowering the cost of doing business -- Strategic challenge 8: shortcutting the internationalization process -- Strategic challenge 9: Reorienting trade promotion to develop long-term relationships -- Strategic challenge 10: Promoting foreign direct investments -- Chapter 2 : initiating the process -- The strategic response -- Building capacity for better understanding of the market -- Moving up the value chain -- Improving the national competitiveness environment -- Chapter 3 : strategic linkages -- Planning and consensus-building linkages -- Implementation and efficiency-building linkages -- Performance monitoring and assessment linkages -- Mandating linkages -- Promoting informal national networks -- Promoting private-sector linkages -- Developing functional linkages -- Chapter 4 : rethinking evaluation -- Evaluating programmes -- Evaluating providers -- Evaluating strategies at the macroeconomic level -- An enterprise-focused approach to evolution -- A strategic approach to evaluation -- Chapter 5 : drivers of competitiveness -- Competitiveness driver 1: priority of rapid response -- Competitiveness driver 2: Globalization of the supply chain -- Competitiveness driver 3: increasing importance of the product's service envelope -- A final word: the public sector's influence over business competitiveness --
|
| 520 | |a Summary of discussions held at the Executive Forum on National Export Strategies, organized by International Trade Center, Annecy, France, 26-29 September 1999 - Assesses what a national export strategy should encompass with the regard to dynamics of current international market environment; looks at process of strategy development and management, reviewing basic questions of leadership and ownership; examines types of institutional linkages and functional relationship required for effective formulation and implementation of broad-based strategies; reviews techniques and issues related to utility and impact assessment of national export strategies; explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies. |
| 600 | |a International Trade |
| 650 | |a EXPORT PROMOTION |
| 650 | |a EVALUATION |
| 650 | |a STRATEGIC PLANNING |
| 650 | |a FOREIGN TRADE |
| 650 | |a INTERNATIONAL TRADE |
| 650 | |a TRADE PROMOTION |
| 710 | |a International Trade Centre |e 999 |
| 711 | |a Executive Forum on National Export Startegies |e 999 |
| 910 | |a libsys:recno,22315 |r ITC/DPMD/01/327 |
| العنوان | الوصف | النص |
|---|