Teaching entrepreneurship to undergraduates - Jones, Colin (Cheltenham Edward Elgar Publishing Ltd., 2011)
Foreword / Allan Gibb -- Part I : Scooping the issues: 1.Your teaching philosophy --
2. Entrepreneurship education --3.The ontological dilemma -- Part II: the Nature of our students' learning
1. The reasonable adventurer -- 2.Student diversity -- 3. The learning environment -- 4. The resource profile --
Part III: 1The art of selling -- 2.Evaluating ideas -- 3. Business plans -- Part IV: Accounting for interaction.
Includes bibliographical references (p. 158-163) and index.
Keywords: Production; ENTREPRENEURSHIP; UNDERGRADUATES; TEACHING; ENTREPRENEURS